100 Ideas for Construction Social Recruitment

In most industries, traditional recruitment marketing outside of job boards is lazy and ineffective. It's common practice to link lengthy, legally compliant job descriptions on social media, with generic phrases and exclamation points like "we're hiring!!!" "exciting opportunity!!!" "join a dynamic team!!!" and "competitive salary!!!"

Genuine talent, who are not active job seekers, are quickly scrolling past the empty noise.

This not only fails to capture attention but also contributes to a generic, uninspiring image of the industry. The disconnect between the construction's adventurous opportunities and the lackluster announcement of them contributes to the challenge of attracting talent.

This guide breaks you away from the ineffective norms, offering a more creative approach to recruitment marketing in construction that tells people what they really want to know. Save your long, tedious job descriptions for HR compliance, and ditch the canned phrases and exclamation points. Instead, use actionable insights to craft compelling, informative recruitment content that speaks directly to the needs and aspirations of potential candidates. Elevate your recruitment strategy and move beyond the clichés to truly connect with the talent your projects deserve.

You'll learn:

• How most companies are doing it wrong
• What type of content works better and why
• Specific types of compelling content with 100 examples