Write Construction Job Descriptions that Attract

Tired of posting jobs that nobody applies to? Construction jobs (and in fact most other industries) are a sea of job postings that don't sound the least bit attractive, even to those who are a perfect fit. Your problem is bigger because the construction industry's talent shortage is real. Traditional recruitment approaches don't cut it anymore.

You know you need a fresh approach, but you're not sure what to fix or how. You may not be a Copywriter, a Marketer, or a seasoned Recruiter. And you may not have one on your team. How can you make your job postings stand out? How do you apply marketing tactics so the right folks will tune in?

This guide is here to help you level-up your job descriptions with recruitment marketing game. It breaks down the process into simple, actionable concepts, with specific examples, so you can create job postings that will catch the attention of more people... and more of the right people.

You'll learn how to:

• Use marketing concepts and words that speak directly to the hearts of potential hires
• Set the stage by infusing your unique company culture
• Inject additional creative elements to highlight the best parts of your company, teams, and roles

Turn your boring and demanding job postings into magnets that attract and resonate with the people you're looking for.